Enterprise Big Data Analytics & Monitoring Platform

Market Intelligence Monitoring System

Extracting valuable information from massive data to help enterprises understand the external economic environment,
policy direction, industry trends, and more.

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WJMonitor Public Opinion Monitoring System 服务于企业、政府、研究机构的全媒体7*24小时网络舆情监测平台，登录系统账号即可实现发现舆情，分级预警、专项跟踪、自动报告。

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Competitor Insights

Competitive Insight System helps enterprises stay updated with competitors' market movements and marketing strategies in real-time, providing actionable references for marketing and operations.

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Marketing Analytics

Assisting enterprises in accurately evaluating the overall effectiveness of marketing campaigns, particularly communication paths and key dissemination nodes.

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Customer Voice Monitoring System

Collecting user feedback across the web and performing multidimensional analysis to better understand customer profiles and optimize marketing and operations strategies.

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AI-Driven

NLP Algorithms

Machine Learning

Knowledge Graph

Data Mining

Statistical Modeling

Big Data Products

Market Intelligence Monitoring Public Opinion Monitoring Competitor Insights Marketing Analytics Customer Voice

Extracting valuable information from massive data to help enterprises understand the external economic environment, policy direction, industry trends, and more.

Policy Trends Policy trends with expert analysis;
Public Discussion Trend Analysis

Industry Information Industry Hotspot Discovery
Industry Trend Analysis

Competitor Dynamics Competitor Dynamics Analysis
Competitor Marketing Strategy Analysis

Internal Information Current Brand Awareness
Customer Voice Analysis
Corporate Brand Public Opinion Analysis

Helping corporate clients monitor public opinion across the entire web, and managing brand image and marketing activities based on insights.

Comprehensive

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Fast

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Accurate

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Helping enterprises track competitors’ market trends and marketing strategies in real time, providing reference for marketing and operations.

Daily Competitor Monitoring Understand competitors’ products and market trends to infer their strategic intent and latest adjustments. Competitor Marketing Strategy Analysis Based on real-time competitor marketing data, build a competitor marketing strategy model to effectively analyze their strategies. Defining Competitors Across Different Dimensions For multi-product & service systems, accurately define competitor lists across dimensions through data modeling. Real-Time Competitor Marketing Tracking Collect real-time marketing data from competitors’ daily activities, including social media topics, event marketing hotspots, and key platforms. Competitor Marketing Communication Path Analysis Analyze the communication path of a competitor’s marketing campaign on a specific topic and identify key channels. Identifying Key Competitor Communication Nodes Focus on key communication nodes along competitor paths, including media sources and key KOLs.

Assisting enterprises in accurately evaluating the overall effectiveness of marketing campaigns, particularly communication paths and key dissemination nodes.

Marketing Planning Competitor Analysis
Theme Selection
Creative Planning
KOL Buying

Communication Execution Real-Time Campaign Tracking
Real-Time Customer Voice Tracking
Immediate Feedback on Public Opinion

Performance Analysis Overall Review of Marketing Events
Campaign Communication Effectiveness Analysis
KOL Value Analysis
Recommendations for Optimizing Communication Strategies

Optimization Adjustments

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Customized Services

SEM Marketing SEM Online Marketing Promotion
EPR Online Reputation Marketing

Integrated Marketing Planning Marketing Creative Planning
Execution & Promotion
Media Buying
KOL Buying

Content Marketing WeChat & Weibo Operations
WeChat Official Account Design
Content Writing
Mainstream Social Media Management

Consultative Marketing Services Marketing Strategy Consultant
Marketing Execution Optimization Consultant

Customized Analytical Reports Project Consultants Tailored to Enterprise
Utilize Big Data Products According to Situation,
Prepare Customized Reports

Our Clients

Case 1 Case 2

Industry Automotive Industry
Company Scale Industry-leading brand; owning 20+ series of vehicle models;

Overview of Needs

Identify precise competitors for new models and gain in-depth understanding of competitors’ launch marketing strategies to inform your own marketing plans.

Solutions

Product

Service

Detailed Description

Analyze customer feedback to build usage scenario models for different car models, precisely defining competitors; Through competitor insights and analysis of specific marketing campaigns, accurately grasp competitors’ strategies, communication paths, and key nodes; Combine marketing consulting services and integrated marketing planning to develop your own strategy and communication plan, and analyze and evaluate the campaign’s performance;

Industry Real Estate Industry
Company Scale Top industry ranking; publicly listed company;

Overview of Needs

Monitor brand project public opinion in a timely manner to effectively maintain brand image;
Business transformation requires timely access to relevant market conditions, industry policies, and development plans.

Solutions

Product

Service

Detailed Description

Through real-time monitoring with the public opinion system and analysis of customized reports, platforms with high negative and sensitive weighting were identified, yielding targeted optimization strategies. The Shanghai regional branch piloted this and achieved top internal public opinion control within the group that year. Through market intelligence monitoring and competitor analysis, provide mid-to-senior management with relevant policies, industry trends, and real-time competitor market dynamics.