Competitor Monitoring & Competitive Intelligence Software

Competitor Insights

Competitive Insight System helps enterprises stay updated with competitors' market movements and marketing strategies in real-time, providing actionable references for marketing and operations.

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AI-Driven

NLP Algorithms

Machine Learning

Knowledge Graph

Data Mining

Statistical Modeling

Competitor Insights

Competitor Insights Public Opinion Monitoring Market Intelligence Monitoring Marketing Analytics Customer Voice

Helping enterprises track competitors’ market trends and marketing strategies in real time, providing reference for marketing and operations.

Daily Competitor Monitoring Understand competitors’ products and market trends to infer their strategic intent and latest adjustments. Competitor Marketing Strategy Analysis Based on real-time competitor marketing data, build a competitor marketing strategy model to effectively analyze their strategies. Defining Competitors Across Different Dimensions For multi-product & service systems, accurately define competitor lists across dimensions through data modeling. Real-Time Competitor Marketing Tracking Collect real-time marketing data from competitors’ daily activities, including social media topics, event marketing hotspots, and key platforms. Competitor Marketing Communication Path Analysis Analyze the communication path of a competitor’s marketing campaign on a specific topic and identify key channels. Identifying Key Competitor Communication Nodes Focus on key communication nodes along competitor paths, including media sources and key KOLs.

Customized Services

SEM Marketing SEM Online Marketing Promotion
EPR Online Reputation Marketing

Integrated Marketing Planning Marketing Creative Planning
Execution & Promotion
Media Buying
KOL Buying

Content Marketing WeChat & Weibo Operations
WeChat Official Account Design
Content Writing
Mainstream Social Media Management

Consultative Marketing Services Marketing Strategy Consultant
Marketing Execution Optimization Consultant

Customized Analytical Reports Project Consultants Tailored to Enterprise
Utilize Big Data Products According to Situation,
Prepare Customized Reports

Our Clients

Case 1 Case 2

Industry Automotive Industry
Company Scale Industry-leading brand; owning 20+ series of vehicle models;

Overview of Needs

Identify precise competitors for new models and gain in-depth understanding of competitors’ launch marketing strategies to inform your own marketing plans.

Solutions

Product

Service

Detailed Description

Analyze customer feedback to build usage scenario models for different car models, precisely defining competitors; Through competitor insights and analysis of specific marketing campaigns, accurately grasp competitors’ strategies, communication paths, and key nodes; Combine marketing consulting services and integrated marketing planning to develop your own strategy and communication plan, and analyze and evaluate the campaign’s performance;

Industry Real Estate Industry
Company Scale Top industry ranking; publicly listed company;

Overview of Needs

Monitor brand project public opinion in a timely manner to effectively maintain brand image;
Business transformation requires timely access to relevant market conditions, industry policies, and development plans.

Solutions

Product

Service

Detailed Description

Through real-time monitoring with the public opinion system and analysis of customized reports, platforms with high negative and sensitive weighting were identified, yielding targeted optimization strategies. The Shanghai regional branch piloted this and achieved top internal public opinion control within the group that year. Through market intelligence monitoring and competitor analysis, provide mid-to-senior management with relevant policies, industry trends, and real-time competitor market dynamics.